Now that we are operating full steam ahead into 2015, it’s shocking to see that the majority of small businesses are still offline. What I mean by offline is that they have not marketed themselves on the internet. The world wide web is one of the most effective ways to promote a business and entrepreneurs overlook its usefulness.
Many businesses who only operate in their local municipalities forget that having an online presence is beneficial. I took the opportunity recently to conduct a study using 24 local businesses. I asked them whether or not they have a website, a Facebook account, a Twitter account, and an Instagram account. Unsurprisingly, only %33 (or 8 out of 24,) has a website. Although my study is not conclusive of small business owners globally, it’s a tale-telling sign that most are still running their establishments the old fashion way.