Shocking: The majority of small businesses are still offline

Now that we are operating full steam ahead into 2015, it’s shocking to see that the majority of small businesses are still offline. What I mean by offline is that they have not marketed themselves on the internet. The world wide web is one of the most effective ways to promote a business and entrepreneurs overlook its usefulness.

Many businesses who only operate in their local municipalities forget that having an online presence is beneficial. I took the opportunity recently to conduct a study using 24 local businesses. I asked them whether or not they have a website, a Facebook account, a Twitter account, and an Instagram account. Unsurprisingly, only %33 (or 8 out of 24,) has a website. Although my study is not conclusive of small business owners globally, it’s a tale-telling sign that most are still running their establishments the old fashion way.

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